The Ministry of Happiness and Wellbeing is an independent initiative and a multimedia campaign in Germany. It brings the topics of fulfillment, life design, mindfulness and successful coexistence into public discussion in a playful and creative way and motivates people to rethink and participate.
(English subtitles available)
The Ministry invites you to become part of this positive movement. In diverse and creative ways, it encourages people to rethink and act: How do we want to live? What does really count and what makes us happy? This special Ministry is to be understood as a voice for the important topics such as positive psychology, mental health, life design as well as the findings of happiness research. A platform for new ideas as well as creative and cheerful inspirations around the good life.
Inspired by the country of Bhutan, we established the provocative metaphor „Ministry of happiness and well-being“. As part of our transmedia campaign we travel across Germany, interview experts, politicans and citizens, organize events and activity days on the subject of happiness and well-being and design all promotional material as well as activities in all medias. Only through this diversity, creation of gross national happiness can be accomplished.
Minister of Happiness; trainer, speaker and author in the field of happiness, wellbeing and life design Gina leads the initiative „Ministry of Happiness and Wellbeing“ in Germany and german speaking countries to promote happiness and wellbeing with colorful actions and offers such as workshops and lectures to call on people to take action and work together to achieve gross national happiness.
Close to everyday life, at eye level and with a lot of fun, the Ministry invites you to become part of this positive movement. In diverse and creative ways, it encourages people to rethink and act: How do we want to live? What does really count and what makes us happy?
Don’t just talk – do it! As a doer and passionate do-gooder she has invented her own profession: Happiness Minister.
Minister of Happiness and Wellbeing
Communication Designer M.A.
With her many years of experience as a communication designer, she knows how to generate creative solutions and work on complex topics. For her, design also means working towards a better society and a good and successful life for all. For many years, she has thus been „advertising values“ as a minister of happiness. Through tangible approaches that are fun and immediately transferable to everyday (work) life, she has been fascinating thousands of people, enterprises, educational facilities and even Federal Ministries Europe-wide.
Fortunately, the Ministry of Happiness and Wellbeing has been growing and receiving more and more attention. Gina is supported by a wonderful team to bring the topics of happiness, contentment and mental health into focus.
The topic of happiness is on everyone’s lips. It is attractive, desirable and yet very abstract. Above all, it is highly individual. We should therefore take time more often to ask ourselves important questions about life. Also or especially in the world of work – because Happiness is not a „nice to have“, but essential for healthy and sustainable leadership! Gina shows in her creative formats how important satisfaction and and an appreciative cooperation are for a healthy corporate culture.
Interactive sessions and speeches (online and offline): Present findings, facts and figures from happiness research and positive psychology with personal anecdotes and colorful objects.
Workshops (online and offline): Actively and creatively take personal and also environmental wellbeing into one’s own hands and integrate it sustainably into everyday life.
Online impulses: A colorful mix of individually composed ministerial formats: e.g. videos, audios, live events, material or text contributions.
Care packages: A compilation of colorful material that inspires reflection and participation.
Event formats: Open impulse evenings, movie nights with discussion panels, panel discussions, moderations or team events.
What can I do for my wellbeing and that of my fellow human beings? How can I strengthen my team and create moments of happiness, especially in the context of work? These are the questions to ask, because:
Happy employees are a guarantee for productivity, teamwork, creativity and loyalty. Because happiness and wellbeing promote and improve:
Ministerial sessions invite you to smile, reflect, pause and, above all, to imitate and become active. In a creative way, Gina encourages reflection and participation: What does really count? What makes us happy? What can we do and change?
Our own actions have positive effects on personal and social wellbeing. In a playful way findings, facts and figures from happiness research and positive psychology are presented. Through the interaction and the creative impulses, as well as with a good portion of fun, it is shown how happiness can be integrated into the (working) everyday life and thus everyone can become a happiness ambassador.
We are happy to speak at national and international events and workshops to report about our campaign, the ideas behind and to spread the word for more wellbeing in our society.
The Ministry of Happiness and Wellbeing organizes events, happynings and extraordinary event formats to give people the opportunity to meet, to engage them in conversation, to inspire and to invite them to interact.
We can all contribute to making happiness grow every day. That’s why there are many everyday examples, interactive ideas and colorful activities for you to take part in. Join us to become ambassadors of happiness! If you would like to order any of our materials, please visit our Shop.
A small reminder to take Dance Breaks from time to time.
You can always use a bit of happiness – install this box in your home, your office or in a public place.
Say thank you, be brave or bring joy to others with our colorful materials.
In November 2012 the idea for the campaign was developed as part of a semester project at the design department at the University of Applied Science in Mannheim, Germany. A small team of students established the campaign during the lesson „Integrated transmedial communcations” given by Professor Axel Kolaschnik.
The aim was to create a campaign which changes values in society. During research the decision was made to learn a lesson from the small country of Bhutan: We need a Ministry of Happiness and Wellbeing in Germany to start a movement and raise awareness for the important question: What is a good life and how can we determine our own lives? With the help of this provoking metaphor we were curious how Germany would react on these questions.
Gina Schöler and Daniel Clarens as part of this team decided to further establish the campaign as part of their Master thesis, which was finished successfully in October 2013. Realizing the huge potential, meaningfulness and influence the campaign has, Gina decided to work as a freelancer as Minister of Happiness and Wellbeing ever since. She travels through Europe to give speeches, workshops and to meet for example politicians to talk about people‘s happiness.
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